OKAY, WE GET IT.
Corona wants you to drink on a beach. It’s pretty much common knowledge by now. If you’ve seen even one of their commercials, you are fully aware of this. All of their commercials, by the way, are 95% alike. Let me paint the picture for you.
Beach and sound of the ocean. More beach, more ocean sounds. A little more beach, a little more ocean sounds. Bam! Corona bottle in some pseudo-clever camera angle.
“ooh look, that cruise ship looks like it’s going inside the bottle!”
“oooh look that guy drinking a corona threw his cellphone at the water.”
Hey isn’t that littering? Come to think of it, what do they do with all of those Corona bottles they’re finishing? That’s such a secluded beach, I doubt that there’s even a trashcan nearby. And the drinkers of these Coronas are so “RELAXED” that I doubt they brought a proper trash receptacle with them. So what happens to all of those bottles and bottle caps that they don’t need anymore? I bet that if one were to actually stop drinking Coronas and go into the water, one would find the ocean floor littered with hundreds of Corona bottles and caps.
But my biggest complaint about the Corona Marketing Team is their absolute lack of creativity. How many different ways will you show Corona on a beach? Show me something new with Corona. I’m sick of the beach.
Oh but I do remember ONE slightly original Corona commercial. It’s ancient, but they still play it every year. It’s the Christmas commercial. A small shack on a silhouetted island with palm trees and someone whistling “Oh Christmas Tree”, then the Christmas lights go on in one of the palm trees. But it’s still a beach setting with ocean sounds and no real dialogue.