There are tons of things I love about Chick-fil-a - good food, great service, blah, blah, blah… but when it comes to the cows, I just can’t take it anymore.
I remember when the Chick-fil-a Cows first popped on the scene years back and I was thinking, “Weird.” From then on the Chick-fil-a Cows have become progressively more militant and conspicuous. The damn things are everywhere.
The Cows can’t spell. Ha-ha, funny. For about a minute.
Things are bad when I drive down the road and have to use more brain power to decipher horribly misspelled words on a billboard ad campaign than I do trying to figure out some oh so clever vanity license plate.
The Cows are as awkward in depiction as they are in real life. Cows just hang around and eat all day because they can’t exactly run, jump and frolic in the meadow. I guess “awkward” sometimes translates to “ugly” and that’s what I’m feeling with the Chick-fil-a Cows. Sometimes they even look sickly in their party hats as they hold up their sandwich board placard of quaint misspelled pleas for mercy from the meat eating public.
But my biggest complaint about the Chick-fil-a Cows is, as I said earlier, their increasing militancy. It’s one thing for a cute, fat pig to advertise a bar-b-que sandwich shop or to have a cartoonish, smiling lobster in a bib greet you at a seafood restaurant. It’s an entirely different thing for one species of animal to encourage the consumption of another, as is the case with the Chick-fil-a Cows.
“Don’t eat us, eat them” wears on you.
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We don’t have Chick-fil-a up here in NY. But we do have Chicks-Full-Of-BS. Oh man, I am funny.
Anyhow, I looked up the ads you were talking about. While I haven’t seen enough to support your militancy theory, I do have a problem with the purposely misspelled words.
Yes: Cows would not have gone to school to learn to spell.
Yes: They’re busy saving themselves from consumption and may not have time to look in a dictionary.
However fast food is a bad enough problem in America, do we also have to buttress the poisonous modern pseudo-culture with bastardized spellings?
From a marketing perspective, I can see a boardroom filled with lame suits trying to woo the Chick-Fil-A demographic:
“Our customers don’t have to time for edumacation. They want chicken, they want cute animals that speak to them, they want cute misspelled words, and they want funny clothes on the animals.”
Boom, Anthropomorphic cow in human clothing with broken written English. $$$
It makes me respect McDonald’s more when Mickey D’s comes out with more nutritional items for their menu rather than resorting to lame played-out marketing tactics.
They’re cute & kids love them! I just know… you’re the type that goes coasting down the interstate and all of a sudden one of those cow billboards pops right up… you know, cows on ladders, cows on fences, cows kicking like Rockettes. You start to drool… just thinking about those tastey, deep fried chicken sandwiches with that golden toasted bun and single slice of pickle… see it works… THE COWS ROCK!
I’m sitting here watching a football game and all of a sudden these damn cows are parachuting into a football stadium. The announcer even says, “I’m not sure if this is a protest stunt…”.
There’s your “increasing militancy”. Now the cows are staging protests parachute landings at major sporting events.
As if the protest stunt wasn’t bad enough, one of the paratrooper bovines lands on the burger vendor in the stadium and knocks over all the burgers.
DO NOT MESS WITH THE BEER GUY, THE BRAT GUY, THE DOG GUY OR THE BURGER GUY… in that order.
I think the cows ROCK!!! They’re cute, with signs, yes, the food is bad for you, but the advertisement is good for your sense of humor - but I can tell you don’t have a sense of humor - Usually I don’t call names, but your a big, fat, mean, cow hater!!!!! Don’t cuss, by the way, it might make people mad.
Questions? Contact me at NoneOfYourBussiness.com
u don't know my name!!! on April 28th, 2008 at 5:15 pm | Link
Get a life, Man gas prices are out of sight, people are loosing
jobs, there are a lot of negatives to complain about…but a little
fun with the cow thing, are you for real?
Randy on July 17th, 2008 at 11:57 am | Link
Oh my gosh you guys…if you don’t like the cows, don’t look at them. If you’re to dumb and it takes you eight years to read there signs then you probably shouldn’t be driving in the first place. I work at a Chick-fil-a and this is honestly not me standing up for the cows, this is me letting y’all know that they really are just for the kids. If you’re an adult and you’re looking at them and you read their signs and are amused by them, you have the mental compasity of the 7 year olds who they are aimed after. And to the guy who says that Mickey D’s comes out with healthy food…BS…From my experince working in a fast food restaurant, I would NEVER set foot into a McDonalds…Chick-fil-a has probably the most healthy food out there anymore in a fast food restaurant and that’s how we advertise to the adults with a little mention of the cows at the end with a “moo”. It makes sence. The cows are in protest so that people will stop eating beef and start coming to Chick-fil-a…better then a pig saying “eat me”.
Chrissy on August 29th, 2008 at 6:22 am | Link