I’ve heard two different people in the last week say, “I checked [a business] out and they have a website so they must be alright.”
It takes 10 minutes from start to finish to create a business website. Literally. Like all other things, the more a business puts into a website the better it will be, but most business website template sites can be created in less time than it takes you to drink a cup of coffee.
I find that this is more of a generational thing. Younger people seem to be better at sniffing out a bad business website or at least they seem to be less likely to be influenced by a business website. Older people already less familar with the internet seem to be most susceptible to the business website in a box.
A feeling of authority and superiority are immediately associated with a business, especially a local business, that says “Check Our Website”. What’s on the website? An address? A picture of the store? A picture of the owner? So what? These things take 10 minutes to create and people should never base their purchases or decisions solely on the fact that a business has a website.
The true measure of any business is reputation, customer service and satisfaction. Websites like these are nothing more than an advertising.