Come on companies, give the consumer some credit. We don’t eat crisps or fries or chocolate because it’s healthy, so why are you trying to make it look like that? Any idiot can tell that having a tad less fat won’t suddenly make a burger a healthier choice than a salad, or a chocolate bar healthier than a piece of fruit.
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Don’t be so sure that a salad is a more healthful choice than a burger.
Mark on September 17th, 2007 at 3:26 pm | Link
And while you’re on the topic… why the arbitrary number of 10%, or at least cool numbers that look good on bags like “1/3 less” or “1/3 more”? Do they just pick a number and cut everything back by 10% or did they recalculate the recipe and start from scratch? If they’re just picking a nice round number to cut back to, it seems like less of a move towards health consciousness and more of a marketing decision.
Exactly Marketing
Mark on September 19th, 2007 at 1:06 pm | Link