Kids get so many mixed messages. Take for instance Capri Sun. You know those truly delicious drinks of about 2 sips for a grown up, but a full drink for a kid.
I can recycle beer cans and soft drink bottles, but I don’t want my kids drinking that stuff. I have no problem with giving my kids Capri Suns. I secretly love to swipe a few from kid’s stash when they aren’t looking. But why do parents put up with buying this unncessary environmental nightmare of product packaging?
Don’t believe me that the Capri Sun packages aren’t recyclable? OK, then believe the Capri Sun site:
What is CAPRI SUN packaging made from? Is it recyclable?
CAPRI SUN pouches are polyester-reverse side printed to aluminum then laminated to polyethylene (a plastic polymer). Unfortunately, this packaging is not recyclable. (here)
I’m guessing Capri Sun’s are stuffed in at least 75% of kid’s lunchboxes across the country. Go to any kid’s outing whether it be a birthday party or a soccer game with snacks after the game and chances are really good the kids are going to get a Capri Sun in one of those sleek squeezable pouches that is totally non-recyclable.
Capri Sun’s have become the universal solvent for children’s events. Capri Suns are like beer in college. No matter where you go, that drink is going to be there.
The positive thinking part of me wonders why the package is like this in the first place? Marketing I suppose, but what’s the deal? I’m not an environmental nut (although it seems a few of my complaints do have to deal with the environment) but how did it happen that the most popular kids drink… maybe ever, doesn’t even come in a recyclable container?